YOUR PPC EARLY WARNING SYSTEM

You can’t be everywhere. PaceViewer can.

You manage the campaigns. PaceViewer keeps an eye on the goals. Automatically monitor the KPIs of your Google Ads and Microsoft Ads clients – and see where you need to step in.

No credit card · All features · Guided onboarding

Illustrative KPI dashboard with performance curves, targets and alertsPerformance overviewGoals on track18 / 22To review03Opportunity spotted+01Performance vs. goalOpportunity spottedROAS above targetNeeds attentionClient B · CPA above goalView details →

GOOGLE ADS + MICROSOFT ADS

One goal. Multiple accounts.

Daily KPI monitoring.

Fewer manual check-ins.

SOUND FAMILIAR?

20 client accounts. 200 campaigns. One brain.

Monday morning. Coffee. To-do list. Open Google Ads. Open Microsoft Ads. Check budgets, compare KPIs, spot deviations.

“Did I miss something?”

The problem isn’t that you don’t know your numbers. It’s that you can’t keep an eye on all of them all the time.

01

Check-ins eat up time.

Constantly switching between client accounts and platforms.

02

Deviations get noticed late.

By the time you check, performance may have shifted long ago.

03

Opportunities get missed.

Strong trends deserve your attention just as much.

04

The responsibility stays with you.

Your clients expect you to have their goals under control.

THE SOLUTION

Check less. React sooner.

PaceViewer monitors your clients’ KPI goals every day and shows you where your attention is needed – for problems and for opportunities.

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Goals, not number chaos

Define which performance really matters.

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One central overview

See at a glance which goals are on track.

!

Alerts when you want them

Get emails about relevant deviations.

✓

You decide

Monitoring, not automated changes.

IT’S THIS SIMPLE

Three steps. And your goals stay in view.

Your targets turn into monitoring. Without opening every account every day.

01

Select accounts

Connect Google Ads and Microsoft Ads. Choose entire accounts, specific campaigns or dynamic filters.

02

Set goals

Enter your individual KPI targets and the right monitoring period.

03

See what needs action

PaceViewer checks daily and, if you like, notifies you when goals drift out of the desired range.

A REAL DIFFERENCE

Your clients think in goals. Not in ad platforms.

Google Ads here. Microsoft Ads there. What often matters to your client is the combined result.

With PaceViewer, you combine any accounts and selected campaigns from both platforms into one shared performance goal.

That way you monitor the result you agreed on – not just isolated metrics.

GGoogle AdsAccount A + campaignsMMicrosoft AdsAccount B + campaignsSHARED PERFORMANCE GOALROAS ≥ 4.0One goal. Both platforms.
Your goalsWhere is your attention needed?Client A · ROASGoogle + Microsoft AdsOn targetClient B · CPAGoogle AdsReviewClient C · ConversionsMicrosoft AdsOpportunity ↗

DASHBOARD

One glance. And you know where to step in.

Not every client account needs your attention today. But which ones do?

Fewer tabs. More overview.

PROACTIVE ALERTS

Know when you’re needed.

Not when it’s already too late.

A KPI falls below its goal. A budget develops differently than planned. Or a campaign performs surprisingly well.

PaceViewer highlights relevant deviations and, if you like, notifies you by email – based on your settings.

Not every deviation is a problem. Some are an opportunity.

!Goal deviation detectedClient B · CPA above targetReview now →Opportunity spottedClient C · ROAS above targetConsider scaling →

THERE’S MORE

Built for everyday work. Not for the feature list.

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Understand performance

Compare time periods and spot trends without clicking through calendar views.

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Reports instead of copy & paste

Export performance data as a PowerPoint presentation. More time for the conversation, less for building slides.

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Teamwork without chaos

Organize clients and projects in workspaces with the right access permissions.

ALREADY USING REPORTING TOOLS?

Your reports are good. But who’s watching when you’re not?

Reporting tools (such as Looker Studio) help you make performance visible. PaceViewer helps you keep track of deviations from your agreed KPI goals – even between your reports.

You don’t have to choose between the two: keep using your preferred reporting tool for dashboards and presentations. PaceViewer adds daily monitoring of individual goals to your workflow, plus optional email notifications when values fall outside your defined ranges.

Reporting shows what happened. Monitoring helps you recognize when to take a look.

No need to change your existing reports.

Two jobs. One better workflow.

Not either-or. A great combination.

Reporting tool

Design dashboards, visualize data and share results.

PaceViewer

Check individual KPI goals daily and get notified about deviations if you like.

Visualize + monitor
REPORTINGMONITORINGGoal on trackReview deviation

FROM EVERYDAY AGENCY LIFE

When your mind is finally free for strategy again.

CASE STUDY · 40+ HOURS SAVED PER MONTH

“By switching from manual Excel lists to PaceViewer, we save more than 40 hours a month on monitoring and reporting. Our morning check instantly shows where action is needed – and the time we gain goes straight into strategic support for our clients.”

Onlinemarketingliebe GmbH
Performance marketing agency

TRANSPARENT PRICING

Monitor many accounts. Without overpaying.

All features included. Unlimited users and ad accounts. Your plan is based on the monthly ad spend of your connected accounts.

Your PaceViewer plan

Billing
Smaller budgetEnterprise

Each step represents an ad spend limit.

Try free for 30 days ↗

No credit card · Full feature set · Cancel anytime

ALWAYS INCLUDED

Everything included. No feature puzzle.

  • ✓All features
  • ✓Unlimited users
  • ✓Google Ads accounts
  • ✓Microsoft Ads accounts
  • ✓Individual KPI goals
  • ✓Email alerts
  • ✓PowerPoint reporting
  • ✓Workspaces & permissions
  • ✓Guided onboarding
  • ✓30-day free trial

You stay in control.

PaceViewer has read-only access and never makes automatic changes to your ad accounts.

FAQ

Good questions. Clear answers.

Your individually defined KPI goals for Google Ads and Microsoft Ads. You choose the accounts, campaigns, metrics and targets. PaceViewer checks how they develop every day.

Yes. You can combine accounts and selected campaigns from both platforms into one shared performance goal.

No. You can select campaigns manually or use dynamic filters.

By email, if you like. PaceViewer can surface both negative and positive deviations from your defined targets.

No. PaceViewer uses read-only access and never makes automatic changes to bids, budgets or campaigns.

Yes. Organizations and workspaces help you structure projects and assign access permissions.

After signing up, PaceViewer guides you through onboarding step by step. You connect your accounts and define your first goals.

A reporting tool such as Looker Studio is ideal for presenting data in dashboards and reports. PaceViewer does a different job: it monitors your individually defined KPI goals every day and can notify you about deviations if you like. You can keep using your existing reports and add PaceViewer for ongoing goal monitoring.

Yes, for 30 days with the full feature set and no credit card required.

YOUR ACCOUNTS KEEP RUNNING. YOUR CHECK-INS DON’T HAVE TO.

Check less. Achieve more.

You have enough on your plate managing successful campaigns. PaceViewer keeps an eye on your goals.

Start free · No credit card · All features